Esports & Education
Building a nationally recognized college program where competition, curriculum and community reinforce each other.
Builder · educator · storyteller
Brendan
Hall.
Brand makes demand.
Community makes commerce.
Story reigns supreme.
Competition✦Classroom✦Community✦Content✦Competition✦Classroom✦
01 / The through line
I build things people want to belong to.
Teams. Classes. Communities. Brands. The work changes, but the assignment rarely does: find the human truth, give it a voice and build something people can see themselves in.
Today, that work lives at the intersection of collegiate esports, education, storytelling and brand.
Speaking & Ideas
Talks and workshops on program building, brand, fan engagement, storytelling and the future of collegiate esports.
Story & Brand
Two decades finding the angle, shaping the message and turning real people into stories that move audiences.
02 / Selected work
Press play.
01Gullcast
Leven2K's Universal Truths for Storytelling
A conversation with Leven2K about the universal truths that make stories connect, resonate and endure.
02NACE 2025
Winning Off Screen
Why the strongest collegiate esports programs build culture, connection and belonging beyond the scoreboard.
03Esportian
Build Your Brand in Collegiate Esports
A practical playbook for making a program mean something before asking anyone to care about it.
04NACE 2024
The BHall Manifesto
A case for sharper stories, braver ideas and a more human vision of collegiate esports.
05SCEF Monthly
Storytelling in Esports
How to find the story hiding inside a team, a community and the people who make both matter.03 / Recognition
National Association of Collegiate Esports
2026 Emerging Program of the Year.
Within three years of launching Endicott's first competitive esports team, Hall was given this prestigious award by the nation's premier governing body for collegiate esports.
2026NECC National ChampionsRainbow Six: Siege
3rdPlayVS Fortnite BuildsSpring 2026
3×Division titles
25+Years in storytelling, marketing and brand building
Past experience
Across sports, media, technology and esports.
04 / About Brendan
The best work starts on the front lines, where the people and the story actually live.
Brendan Hall is the Esports Coordinator at Endicott College, where he leads competitive teams, manages the esports lab and teaches the next generation of esports professionals. Under his leadership, the program has grown dramatically, won conference championships and earned national recognition.
Before esports, Brendan spent more than a decade inside sports media and marketing. He built ESPNBoston's high school sports vertical under Kraft Sports Group, produced some of Hudl's most successful football marketing campaigns and served as Director of Integrated Marketing for Oxygen Esports.
That combination—journalist's curiosity, marketer's discipline and educator's instinct—now shapes everything he builds.
Current role at Endicott05 / From the archive
Words that still hold up.
01HudlThe Mad ScientistInside the mind of Kevin Kelley, the never-punt, always-onside high school football coach sought out by MIT, NFL executives and idea hunters everywhere.02ESPNFor Tim Collins, size never matteredFrom overlooked 5-foot-7 high school phenom to street free agent, Major League reliever and World Series champion.03ESPNThe Gronk-ification of Massachusetts footballHow a certain No. 87 helped change the way high school coaches across the state deployed their most dangerous athletes.04ESPNBrighton's journey ends with painful lessonTwenty-four hours inside Brighton High's 2012 state-final run with coach Hugh Coleman, ending in one of the tournament's biggest upsets.05HudlDNA of a StatAn 11-part guide to the advanced basketball analytics coaches use to understand efficiency, lineups, shot quality and more.
Explore the full writing archive 06 / Marketing portfolio
Built to move people.
Content · Campaigns · Events
Hudl
Virtual summits, product storytelling, executive communications and audience-building campaigns created for the world's largest community of coaches.Explore the workBrand · Partnerships · Integrated Marketing
Oxygen Esports
Brand strategy, partner storytelling and integrated campaigns built for a professional esports organization competing across the industry's biggest titles.Explore the work07 / Collaborate
Let's Ride.
I speak, teach, consult and collaborate on collegiate esports, brand, community-building, sports storytelling and education.
bhallwrites@gmail.com